Monday, August 1, 2016

Detail Make Over Officially Launches in Manila

Hello, my beautiful love bugs!

There's a new player in the Philippines cosmetics scene! 

The newest Filipino cosmetics brand called Detail Make Over officially launched in Manila last July 16, 2016 at The Brickyard Kitchen x Bar in Quezon City. Manila’s top beauty bloggers, vloggers and media influencers graced the event to welcome a new player in the local cosmetics scene. Model, writer, and event blogger, Marylaine Viernes, was also there to host the launch. And yours truly, was also there as Detail Make Over's brand manager. 

Yep! That's me. Telling our guests more about the brand.

How did Detail Make Over begin? What’s our story?

It started out as dream. Our boss, model-turned-entrepreneur, Ms. Rosette Alangilan wanted to create a cosmetics line Filipinos can be proud of. It is her dream to be able to bring this brand to international beauty fairs like COSMOPROF and IMATS. So she started building Detail Make Over little by little starting with our best-selling product the Matte in Detail liquid lipsticks. Since then we have slowly expanded our line and the rest is history.

Now, Detail Make Over is a home-grown cosmetics line that aims to provide high-quality, cruelty-free, and affordable beauty products to Filipino make up lovers.

Our Products

We have poured our time and effort in coming up with a line of first-rate products. Our passion in providing our customers the best make up that represents their individuality can be seen in our products’ packaging that’s both modern and sophisticated and also in our lipstick shades. We have a total of 17 shades for our Matte in Detail liquid lipsticks. From the brights, nudes, to the bold shades. There’s definitely a shade for all your different moods and personalities.

Who is it for?

It is for all makeup enthusiasts, transcending all genders, who go for their dreams and who are not afraid to be themselves. That’s why it’s called Detail Make Over because we believe that it’s the little details that make us who we are that’s why we encourage everyone to embrace their flaws and emphasize their assets through make up.

It is also for anyone who loves stunning yet pocket-friendly cosmetics. Our Matte in Detail liquid lipstick retails for Php225 which is the most affordable liquid lipstick in the market today, 4-in-1 Contour and Blush Effects at Php499, Make Brow brow palette at Php245, and DUO at Php199. But despite the very affordable price tags, we make sure that quality is never sacrificed.

Our cosmetics are manufactured by reputable manufacturers and we make sure all of our products pass the Philippine FDA certification standards. Basically, Detail Make Over cosmetics is for anyone who wants to express their individuality and creativity through affordable make up with high-quality shades, formula, and packaging.

What sets Detail Make Over apart from other brands?

We know that the makeup industry has changed a lot in the past couple of years and that the Philippine market already has a lot of cosmetics brand. We are different in a sense that we do not target only the female market. For us, beauty is genderless and that makeup is a powerful tool for boosting confidence. Anyone can has the right to feel beautiful whether you’re rich or poor, gay or straight. As long as makeup or even a single tube of lipstick can make you feel beautiful and confident then our products are for you. We simply want to debunk the idea that makeup is just for one gender or one type of person as you can see chose a neutral black packaging and not the usual girly-girly pink packaging.

Although right now majority of our market are women, we hope to one day break the stereotype and encourage everyone to be comfortable with wearing makeup or with anyone who loves make up.

       Where can we find Detail Make Over? Is there anything we should look forward to from the brand?

We are slowly expanding their line of products from eyeshadows to makeup removers so there’s really a lot to look forward to. Right now, Detail Make Over is available in twenty Cosmetix Unlimited kiosks in Alimall, Fishermall, Farmers, Starmall EDSA, Starmall Bulacan, Starmall Las Piñas, Eastwood Cybermall, Good Earth Plaza, Victory Caloocan, Victory Antipolo, Riverbanks Mall, Nova Mall, Marquee Mall, Robinsons Novaliches, Robinsons Otis, Robinsons Los Baños, Robinsons Lipa, Robinsons Cainta, Robinsons Starmills Pampanga, and Robinsons Place Gen. Trias Cavite

So I hope you'll understand if I'm a little partial about this brand as this is my baby. But you can rest assured that you'll still get my honest, most straightforward opinion about all things make up. 

Thank you for dropping by!

Have a great day!

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