Monday, February 17, 2014

100 Years of Trusted Nivea Care Now in a New Bottle

Hi! Friends.

When I was young, I would always see this blue tin can on my lola's vanity. Inside it was a white velvet cream that smelled so dainty and fresh. It was my grandmother's daily moisturizer. Because of that, I always associated that blue tin can to skin care and when I think of moisturizers that would always come to mind. Even Nivea's scent is memorable. A single whiff takes me back to my childhood during the days when I would play around lola's vanity. It's amazing that I could still see the most iconic Nivea Creme in stores today proving that it really is a brand that has resonated through generations. 

Since the blue tin can of the NIVEA Crème product is very iconic and with the goal of strengthening its brand recognition through a familiar face, NIVEA decided to adapt its design and restyled it to form the new brand logo. The brand has also banked on how the blue tin has been globally associated with superior care, quality, and trust. 

Along with the new logo, NIVEA Body rolled out their new look with eco-friendly packaging. NIVEA aims to use the new design language to reconnect with trusted consumers and forge relationships with new ones using a cohesive, holistic design that is striking and contemporary, yet anchored in NIVEA’s storied heritage. 

Their new eco-friendly packaging is targeted to relay messages of stronger brand recognition and economic sustainability.  NIVEA is also proud of its new bottle packaging, which was made to be sustainable and environment-friendly. Now in a sleeker finish, every NIVEA Body lotion bottle is made lighter than before. It uses only 15% plastic, and is 100% recyclable - so it’s a choice you can feel good about every time you use NIVEA!  

Even with the new logo and new packaging,  NIVEA Body guarantees that the 100 years of trusted skin care is still present in its new bottles. Through the years, NIVEA Body has remained committed to providing the best quality in skin moisturizing products. The brand also supports and provides for the need of users who know and believe that confidence begins with beautiful skin. 
 “As a prominent and innovative global skincare brand, NIVEA recognizes the need to continuously adapt to changes over time and the latest trends in skincare, beauty, fashion, and even mindset. A new look is a starting point to showcase not only our products but also the values we stand for , ” shares Alexander Schwieger, Country Manager for NIVEA Philippines.

A proprietary feature of many NIVEA products is the revolutionary moisturizing ingredient, Hydra IQ Technology, a unique component found in all NIVEA Body lotions. This breakthrough formula activates the skin’s water channels to enhance its natural moisturization for more than 24 hours. Only NIVEA body targets to repair dry, dull, and sun-damaged skin, where continued use and application results in smooth, supple, and nourished skin starting from the deepest levels of the epidermis.  

The world’s number one skincare brand is one of the most recognized and trusted skincare brands, proving through the years that care never goes out of style. NIVEA understands skin like no one else. That’s why they create products that cleanse, nourish and protect the skin, while giving it exactly what it needs – gentle yet effective care that keeps skin smooth, supple, and radiantly beautiful.

Discover the new touch, new feel, and new look of NIVEA Body now at your favorite department stores, drugstores, and supermarkets nationwide. 

For more information, visit and like NIVEA Philippines on Facebook at   

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