I understood the importance of sleep when I became a mom. I realized the value of a good night's sleep not just for me but most especially for my daughter. When she doesn't get a good rest at night she becomes very irritable the next morning. Hindi ba tayo nga ding matatanda kapag hindi nakakatulog ng maayos sa gabi mainit ang ulo pagkagising sa umaga. (well, ganun kasi ako eh. hehe.) Any mother or father knows how valuable it is when his or her baby sleeps through the night. Pampers understands the importance of quality sleep for baby and for the family completely.
This morning Pampers launched the Sound Sleep, Sound Development campaign, in partnership with the Mother & Child Nurses Association of the Philippines (MCNAP). According to Pampers Brand Manager Camille Aquino, this campaign aims to educate moms on the importance of complete night-time sleep for babies. They acknowledge that when baby sleeps through, night after night, it is a key step in baby’s development.
Mommy bloggers Frances Amper-Sales and Pehpot Pineda opened the exhibit with a very enlightening discussion about the challenges of putting babies to sleep and ensuring complete night-time sleep.
Sleep experts MCNAP President Alicia Estiller and Philippine Society of Sleep Medicine (PSSM) Dr. Luis Rivera Jr. also agree that complete night-time sleep is very important to baby’s development and growth. It is associated with more positive daytime behavior, mood and temperament, and better physical functioning. However, many factors can disturb a baby’s sleep or lead them to wake fully, such as hunger, illness and discomfort. Dr. Rivera explained that this is why moms should learn to identify these external factors so they can appropriately address baby’s concerns.
|Estiller shares common sleep myths, facts and tips to ensure quality night-time sleep for babies. Philippine Society of Sleep Medicine (PSSM) Dr. Luis Rivera Jr. also reveals what complete sleep does for babies’ brains.|
It is my habit to check Yomi's diaper for wetness at night. But during the event, I learned that this can interrupt baby’s sleep. (Yikes!) “Sleep deprivation is associated with stunted growth, weight problems, low attention span, delayed learning and behavioral problems,” shares Mrs. Estiller.
To help moms better understand what complete night-time sleep means for babies, Pampers launched an interactive exhibit giving moms a glimpse of what goes on inside their baby’s brain while they are sleeping. Four booths are showcased baby’s dream world and provided key information to help moms better appreciate the importance of complete night-time sleep to babies.
|Mommy Krisna, Mommy Kim of Mom On Duty , Mommy Pehpot ,and Mommy Irene of The Who-o Mom at the sleep survey booth.|
Informational highlights of the booths are current sleep practices of babies through a sleep survey among moms, different interactive games to help moms better understand their baby’s sleeping habits, and the positive and negative effects of complete sound sleep towards baby’s holistic development.
|That's mommy Krisna of LifeasaCEO trying to get the highest score :)|
|Mommy Pehpot of Make or Break is trying to ace the game as well!|
|Mommy Serene of Nurse's Diary trying her luck too.|
A special booth, which serves as Mom’s Helpdesk is also open for free consultation and product demonstration with Sleep Experts.
Pampers Comfort not just protects baby’s complete sleep against wetness, but also strengthens mom’s belief that she is providing her baby with the best possible care to achieve optimum brain development. Through the Sound Sleep, Sound Development campaign, more moms will understand and better appreciate the importance of sleep.
To find out more about the Sound Sleep, Sound Development campaign, please visit the Pampers Facebook page and watch out for Pampers activity in supermarkets near you.
|with the gorgeous mommy bloggers|
Thank you Pampers Philippines!
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